Ethics? In Marketing?
We believe that marketing communications should be as virtuous as the sustainable organizations it promotes. Tired of seeing greenwashing campaigns, strategies overrelying on flawed personal-data-driven marketing and incentives to consume always more than our (only one) planet can handle, we chose to change that.
We help brands that strive to support the United Nations' SDGs build holistic strategies to engage more ethically with their audience, stakeholders, partners, and employees.
Our tools enable you to build brand advocacy and provide guidance for building respectful relationships that will lead to meaningful conversations, positive word of mouth, loyalty, profits, and most importantly: real-world impacts.
A factful approach to build trust and spark impacts.
The marketing industry has built myths about (data-driven) marketing that we can't afford to believe anymore. They play with our emotions and promote absolutism, encourage overconsumption and overestimate the importance of collecting personal data for profits.
Being more respectful about our environmental impacts, diversity/inclusion/accessibility, and our consumers' privacy is not a trade-off against returns on investments. It's not about preserving privacy versus preventing efficiency, or diversity against profits, it's about trust, and easiness, and exceeding legal compliance to be more aligned with your mission. We found that companies who do good end up with bigger returns.
Born & CEO at 367ppm, Thomas Garnier (he/him) has extensive experience helping progressive, SDG-committed brands (companies, foundations, NGOs, non-profits) ethically align their communications with their sustainable missions. His global perspective and eclectic background – ranging from data protection & copyright law, to the philosophies of ethics and environmental science – have made him a recognised expert with the unique tools to respond to today's most pressing issues in marketing: respecting citizens' privacy, thinking through our ecological impacts, and attaining diversity, accessibility, and inclusion without sacrificing on fundamental economic imperatives.
Thomas started his journey with TED, where he's co-founded and curated one of the largest TEDx events amongst European universities, extending his network to the most brilliant minds in academia, tech, and governance. He has also worked and studied in six different countries and is currently based in Vienna.